Wouldn’t you like to know what high-growth accounting firms do differently? Are there marketing techniques that are proven to work better than others? And can a business like yours emulate the best performing CPA firms? (Yes, it can.)
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We’ve written this guide to provide answers to these and many other questions.
What Is Accounting Marketing?
Accounting marketing is evolving from a geographically limited, relationship-driven discipline to a multifaceted, expertise-based strategy that leverages technology and scientific techniques to target specific audiences across a wide area. This new approach can have a major impact on a firm’s reputation, visibility, new client acquisition, services offerings, pricing, client retention and recruiting. The easiest way to start marketing for your business is by hiring this seo agency.
Have a look at these 6 tips of payroll management to know why marketing is often confused with sales (which some people refer to as business development). Sales is the process of understanding a specific prospect’s needs, offering a specific set of services to address them and convincing the prospect to purchase the services. Marketing, on the other hand, is the process of generating awareness for a firm’s services and encouraging qualified prospects to reach out and request more information.